This lecture is aiming to provide a better understanding of what a brand is, and how it might have an influence that goes beyond the brand itself. What is the difference between trade name and design? how would a brand be built? what can be adapted at later stages and what is advisable to build as a lasting component? how the business field of the venture might have an influence on the resources, strategy and even the name of a company? all of this and more, will be discussed in such lecture – which by design, has to be interactive.
Adi
Adi Zoabi is the co-founder of BenAA Group and its CEO. Adi has knowledge in commercial tech law and business consulting, and served as a legal and strategic counsel in tech for about 10 years, both in the Middle East and New York. Adi is also the strategic advisor for the branding devision of the BenAA Group, which include advisors, digital marketers, developers, cinema and content creators.
